Agency - Goodwill & Tucker
Creative Directors - Jerome Hunter, Jermaine Johnson
Motion Designer & Editor - Justin Miller
Graphic Artists - Omari Smith, Camar Brown
Production Manager - Ikeima Ferguson
Copywriter - Zee Darby
Creative Directors - Jerome Hunter, Jermaine Johnson
Motion Designer & Editor - Justin Miller
Graphic Artists - Omari Smith, Camar Brown
Production Manager - Ikeima Ferguson
Copywriter - Zee Darby
Walkerswood set out to launch their newest product innovation, Green Seasoning. It It is a mix of fresh Jamaican produce blended into the perfect all-purpose seasoning that will infuse flavor into any savoury dish.
The launch campaign was based on the idea of one being able to easily prep their meals in less time - "0 to prepped in 15 seconds".
No longer would one have to spend time cutting up their seasoning all the while.
The launch campaign was based on the idea of one being able to easily prep their meals in less time - "0 to prepped in 15 seconds".
No longer would one have to spend time cutting up their seasoning all the while.
The 15 seconds refers to the time it would take to simply rub the Green Seasoning on the food item to be cooked.
From the launch, this product quickly became one of the top-performing products, alongside their best selling Hot and Mild Jerk seasonings.
For the Walkerswood Green Seasoning Campaign, I worked with Goodwill & Tucker as the Motion Designer and Editor, bringing the campaign's vision to life with dynamic, visually engaging animations. The motion design emphasized the campaign’s central idea—"0 to prepped in 15 seconds"—by creating seamless transitions and rapid, snappy edits that mirrored the product's ease of use.
I integrated vibrant visuals showcasing fresh Jamaican produce and incorporated fluid, food-centric animations to highlight the seasoning's transformative effect on meals. Precision timing and kinetic typography reinforced the speed and convenience of the product, while subtle sound design elements added depth, enhancing the sensory appeal of the visuals.
