Project Overview
This passion project explores what a collaboration between PrizePicks and OVO could look like. Inspired by the intersection of sports, music, and culture, the concept imagines a partnership that blends the excitement of daily fantasy with the influence of one of Toronto’s most iconic cultural forces.
The Concept
The campaign, titled “OVO Picks – Bet Like The Boy”, reimagines PrizePicks as more than just a fantasy sports app. It positions the platform as a cultural experience, tapping into Drake’s global reach and OVO’s brand energy to create a new lane for fan engagement.
Key Campaign Elements
Announcement Video: A cinematic teaser introducing “OVO Picks” with Drake as the face of the campaign.
OVO Picks Challenge: Weekly match-your-pick contests where fans compete to win OVO merch, tickets, and exclusive experiences.
The 6ix Mix Soundtrack: A curated playlist that fuels game nights with OVO Sound energy.
Limited App Skin: An OVO-inspired black and gold PrizePicks interface with custom player cards.
Social Campaign: Fans share their picks using #OVOPicks, with guest athlete and artist spotlights.
