Campaign Overview — Forget Ordinary
Forget Ordinary was a multi-channel promotional campaign developed for Bert's Auto Parts in partnership with Liqui Moly, designed to reposition everyday vehicle maintenance as a high-performance choice.
I served as Art Director and Motion Designer, leading the visual concept, graphic design, and motion execution across digital, social, and outdoor touchpoints. The campaign focused on bold product visibility, clarity of offer, and reinforcing Liqui Moly’s performance-driven brand values through clean, high-impact visuals.
The promotion ran from April 25 to July 30, supporting both in-store and digital traffic with a consistent, premium look and feel.
Social Media — Campaign Mechanics
Social media played a central role in communicating the promotion mechanics clearly and repeatedly.
Customers were incentivized with tiered offers, including:
Buy any four Liqui Moly transmission oils and receive a free gift
Buy any four Liqui Moly oils and receive a promotional item
Short-form motion graphics and static posts were designed to simplify the offer, highlight product groupings, and maintain visual consistency across the campaign window. Motion was used strategically to guide attention toward the offer while reinforcing product credibility and value.
Outdoor Advertising — Billboards & Large Format
Large-format billboards featured Liqui Moly oils and selected automotive products available at Bert’s Auto Parts, designed for immediate recognition and legibility at speed. The layouts prioritized strong hierarchy, minimal copy, and bold product presentation to cut through high-traffic environments.
In addition, 8×10 boards were deployed across multiple locations in Kingston, reinforcing reach and frequency throughout the promotional period.
Performance Marketing — Google Ads
Digital advertising supported the campaign with targeted Google Ads, driving direct customer action.
All creatives were optimized for clarity and speed, with a focused call to action: “Get a Quote.”
Designs emphasized product credibility, promotion visibility, and brand consistency, ensuring alignment between paid digital touchpoints and in-store messaging.
Designs emphasized product credibility, promotion visibility, and brand consistency, ensuring alignment between paid digital touchpoints and in-store messaging.
Promotional Merchandise — Branded T-Shirts
Branded promotional t-shirts extended the campaign beyond traditional media.
Designed to be bold yet wearable, the apparel reinforced brand presence in-store and at point-of-sale, acting as both a staff uniform and a mobile brand touchpoint throughout the campaign’s duration.
