FFK INSURANCE BRAND EXECUTION

Fraser, Fontaine & Kong (FFK Insurance) is a leading Jamaican insurance provider offering solutions across General Insurance, Life Insurance, and Employee Benefits. I supported FFK with end-to-end visual design across digital, internal, and large-format platforms, ensuring consistency across their multiple service divisions while adapting visuals for different audiences and environments. The work focused on brand clarity, accessibility, and strong visual hierarchy, helping FFK communicate complex insurance offerings in a clear, approachable way—both online and in physical spaces.

Social Media & Digital Advertising
Designed a suite of platform-optimized social media graphics and ads to promote FFK’s core service areas:
• General Insurance
• Life Insurance
• Employee Benefits

Scope included:
• Static social media posts
• Paid social media ad creatives (Meta platforms)
• Campaign-based visuals tailored to each insurance division
• Consistent layouts adapted for multiple formats and placements

The goal was to clearly differentiate each offering while maintaining a unified brand look and tone across all digital touchpoints.
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