"Be the One" Dragon Stout Campaign

For the "Be the One" campaign, I collaborated with Advertising and Marketing Jamaica (Admark) to deliver a visually impactful initiative for Dragon Stout. Tasked as the Motion Designer, Graphic Designer, and Editor, I contributed to the campaign’s bold rebranding of the Dragon Stout bottle, blending heritage with contemporary appeal. The campaign, featuring dancehall artist Masicka, spotlighted themes of positive masculinity and mentorship, inspiring young men to embrace leadership and resilience. Guided by Kibwe Dunn as Art Director and Arnold JJ Foote as Creative Director, the project was a powerful testament to teamwork and storytelling through design. Through its dynamic collaboration with Admark, the campaign not only reinforced Dragon Stout’s cultural significance but also inspired communities by showcasing the importance of leadership, determination, and responsibility.